Brand Proposal — eliyadoesnails

The Mark

One shape, three meanings: a nail, a 도장 (dojang) seal, and her signature. The Nail Seal borrows the red ink seal used to sign documents and artwork in Korea, shaped as an almond nail with an authentic carved “엘” glyph.

The Nail Seal

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Gloss Highlight: The subtle dewy reflection of a freshly cured syrup gel topcoat.

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Carved “엘” Glyph: The first syllable of 엘리야 carved directly into stone like a traditional seal. It is a vector shape, not computer text.

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Almond Nail Architecture: The outer silhouette forms the gentle curvature of an almond tip.

Logo Versions

All official logo lockups from the brand kit. Text is outlined vector geometry; no live font dependency is required for the wordmark.

Horizontal Lockup (Primary)

Used in website header, email signature, and stationery.

Stacked Lockup

Used for packaging boxes, tote bags, posters, and centered layouts.

Noir Edition

On Charcoal Slate, the seal switches to Milk Rose (#F2C4C4) with Porcelain lettering.

Standalone Wordmark

Only used when the seal is already nearby (e.g. back of a card or footer).

Clear Space & Minimum Size

Keep a free margin of half the seal’s width (½ W) on every side. Below 28 px tall, switch to the small-size geometry (`nail-seal-small-*`) where the gloss line is removed and the “엘” is enlarged for legibility.

Screen Minimum

28 px tall (standard)

Favicon / Tiny

16 px (small geometry)

Lockup Minimum

140 px wide (screen)

Colour Palette

The core palette balances a calm porcelain canvas with deep charcoal typography, muted stone borders, and sensory Korean rose tones.

Porcelain Linen

포슬린 리넨

Page canvas.

Charcoal Slate

차콜 슬레이트

Text & noir.

Mineral Stone

미네랄 스톤

Muted lines.

Milk Rose

밀크 로즈 & 딥 페탈

Washes & seal.

Pearl Chrome

펄 크롬

Gradient Only

French tips & foil.

Allowed Colourways

The four strict colour combinations for the brand mark. Do not create new colour combinations.

Deep Petal

on Porcelain

Milk Rose

on Charcoal

Porcelain

on Deep Petal

Charcoal

on Milk Rose

Typography System

Three families, rigorously applied. Pretendard unifies Latin and Hangul body text, replacing both Montserrat and monospace styles.

Editorial Headlines

The natural beauty of hands.

Cormorant Garamond, Light 300 / 400

Body · Labels · Wordmark

Soft syrup gels, sheer chrome tips and quiet colour, made by hand in Amsterdam. 시럽 젤 · 크롬 팁

Pretendard, Light 300 / Regular 400 / Medium 500

Poetic Hangul

엘리야 아틀리에 · 인생네컷

Noto Serif KR, Light 300

Secondary Marks

Secondary marks support the primary Nail Seal in specific contexts. The EH signature provides a personal sign-off, while the square stamp fits square formats.

EH Signature

Used for thank-you cards, aftercare notes, and the end of videos. Never replaces the Nail Seal.

Square Stamp

For square spaces where the tall nail does not fit: photobooth frames, box corners, and round stickers.

Please Don’t

Strict rules to protect the integrity of the nail seal and wordmark.

✕ Stretch or SquashNever distort the aspect ratio of the seal or lockups.

✕ RotateNever rotate the mark, except slightly (-3°) when imitating a hand-stamped ink seal.

✕ Recolour Outside PaletteOnly Deep Petal, Milk Rose, Charcoal, and Porcelain are allowed.

✕ Add Drop ShadowsNever apply heavy shadows, 3D extrusions, or outer glows to the vector marks.

✕ Place on Busy PhotosAlways maintain clear space on clean porcelain or charcoal surfaces.

✕ Retype the 엘The glyph inside the seal is a carved vector shape, not editable font text.

Voice & Copy

Short, sensory, and warm. Keep “atelier” as the only prestige word. Remove age and prodigy claims; use first name “Eliya” only.

Instead ofKorean Glass Skin & Haute Nail Couture

SayGlass nails, made slowly.

Instead ofStrictly prohibited: rainbow gel palettes.

SayWe keep colour quiet, so your hands can speak.

Instead ofReserved exclusively for VIP packaging boxes.

SayFor special boxes and invitations.